Randall Grahm never takes the selection of a name lightly, so years after purchasing a new vineyard site in San Juan Bautista, he used the occasion of his 9th annual Day of the Doon winemaker’s farm-to-table extravaganza on Sunday to announce his choice of a moniker for the ranch. He will call it “Popelouchum” (pronounced: popa-low-shoom), a word meaning both “the village” and “paradise” in the language of the Mutsun people, a local indigenous tribe.
Grahm also disclosed that he’s in talks to lease property and plant his signature Rhone varietals back in Bonny Doon, which is where his winery started in 1983. “How can I be a terroir-driven winemaker, call my company Bonny Doon Winery and not have vineyards there?” he reasoned.
True to its new name, the hilly, … Read More