October 17, 2017 – Remember VinoCruz, that smart wine shop concept pioneered by JP Correa and Jeffrey Kongslie? Located at 725 Front Street, in downtown Santa Cruz, this mecca of wines exclusively made by Santa Cruz producers was highly popular and thrived despite being tucked at the back of Abbott Square, in the shadow of the Santa Cruz Museum of Art and History.
When JP and Jeffrey got the call to move back east in 2008, they sold the place to Steve Principe, who made a great go of it until the museum came knocking for the space. Principe then sold the business to Jordan Iversen, graphic artist and website creator for VinoCruz, and Chris and Matt Schofield, father and son. All three are devoted Santa Cruz wine aficionados.
Thinking they’d quickly … Read More