July 25, 2017 – When Sabrine Rodems, winemaker at Wrath in the Santa Lucia Highlands, first heard about wine in cans, she laughed it off. “Another silly trend!” she thought. In fact, she admits, “If you told me two years ago that I’d be making wine in cans, I’d have said you were crazy. No way!”
Then her boss, owner Michael Thomas came to her with a wacky idea. How about let’s broaden our wine portfolio into some new areas? He suggested cans. She was plenty skeptical, but they started thinking about how they might add a bit of class to the increasing number of offerings in this category.
As they did their research, they tried lots of wine in cans: some abysmal, most pretty lame. They felt they had … Read More