August 8, 2017 – It seems only natural that growers and produce folks would want to attend Tanimura & Antle’s first-ever Field Days—after all, looking at innovations in planting and field packing is essential to their work—but what’s the attraction for retail and food service customers?
It’s all because of collaboration, according to Samantha Cabaluna, vice president of brand marketing and communications for the ag giant headquartered in Spreckels.
“Today, collaboration among seed breeders, farmers and their retail and food service customers is essential to address the challenges of meeting the evolving needs of a variety of customers,” says Cabaluna. “Partnering early on makes for a more satisfying experience for everyone.”
In other words, chefs, food service and retail have particular desires and needs, and Field Days are a great way for them … Read More